AVP, TEam Lead-PR and Engagement-Pension Services Platform

Location: Hong Kong
Job Type: Permanent
Industry: 行銷及市務
Reference: 34612_1695009498
Job Published: 2023年09月18日 11:58

PR and Engagement Lead (AVP, Team Head) - Pension Services Platform

Lead a small team of PR and Engagement professionals (PR Manager and PR Assistant Manager), providing guidance and support to ensure the successful implementation of initiatives

Job Responsibilities

Media Relations and Crisis Management (65%)

  • Media execution plan for ePlatform Promotion and Crisis management:
    • Take an active role in propose and execute media relations plan
    • Create crisis communication plans to keep employees, customers and media updated; and ensure that assets are well in place.
    • Assist in monitoring of MPF and retirement planning news for strategy planning

  • Media Event:
    • Identify venue and coordinate with in-house / external designers and for development and production of launch event, press conference, media briefing, service centre tour etc., prepare event materials, e.g., press invitation, press release, presentation PowerPoints, etc. and post-event evaluation.

  • Preparation of regular media items:
    • Handle media enquires, story pitching and prepare management's speech
    • Assist to process enquiries, complaints or appeals from a wide range of stakeholders
    • Main good relationship with media networks, influencers and partners

  • Social Media (5%):
    • Conduct the market research of social media platform guidebook and strategy (incl. Facebook, IG and LinkedIn)
    • Proposed the social media strategy

Engagement (25%)

  • Association and industry stakeholders engagement: (1) Presentation materials preparation (2) Speaker (3) Event logistic
  • Any ad-hoc works as assigned

Reporting (10%)

  • Prepare Senior management's presentation materials and reporting


  • Degree holder preferably in Communications, Journalism or related discipline

  • Over 10 or above years of experience in media relations experience in and local news/ financial news media and MPF provider are an advantage. Candidate with media agency background with Clear KPI definition and crisis management experience are welcomed

  • Proactive, detail-oriented, and patient with pleasant personality with good interpersonal skills, proactive, detail-oriented, and patient

  • Highly self-motivate, able to work independently and well organize

  • Social media knowledge is an advantage.

  • Strong negotiation, presentation skills and writing skills

  • Proficiency in written and spoken English and Chinese and PowerPoint

  • Candidate may need to work on weekend for special event