Digital Marketing Manager

Location: 香港
Job Type: Permanent
Industry: Insurance
Reference: 34508_1685005146
Job Published: 2023年05月25日 16:59

The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies for a banking sector's digital projects. They will work closely with cross-functional teams, including product development, IT, and customer experience, to ensure digital solutions are marketed effectively to customers, and meet business objectives.

Key Responsibilities:

  • Develop and execute digital marketing strategies for banking sector's digital projects.
  • Create and manage digital marketing campaigns, including SEO, SEM, social media, email, and display advertising.
  • Work with cross-functional teams to define target audiences, messaging, and content strategy.
  • Develop and maintain project plans, schedules, and budgets for digital marketing activities.
  • Monitor and analyze campaign performance, and adjust strategies as necessary to achieve business objectives.
  • Collaborate with internal and external partners to develop and execute marketing plans.
  • Ensure all marketing activities comply with regulatory requirements and brand guidelines.
  • Communicate marketing plans, progress, and results to stakeholders and management.


  • Bachelor's degree in marketing, business, communications, or related field.
  • 5+ years of experience in digital marketing, preferably in the banking sector.
  • Strong digital marketing skills, including SEO, SEM, social media, email, and display advertising.
  • Experience with marketing automation and CRM tools.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Knowledge of banking industry and related digital technologies is preferred.