| Reporting to Senior Manager / Section Head, Product Development & Portfolio Management to identify business opportunities and coordinate with channels to grow SME CASA & lending business and assist to formulate and launch effective marketing campaigns to deliver business targets, including:
Ø Execute effective business development strategies and marketing plans to achieve bank’s business objectives
Ø Formulate marketing strategies to grow SME CASA, lending business and associated fee income
Ø Assist in creative development and implement marketing campaigns including ATL, BTL promotions,
social media marketing and PR events to acquire new customers, increase PR event to acquire new customers, increase product penetration and cross-selling to strengthen customers’ banking and transacting capabilities
Ø Work closely with all internal departments to obtain their support for smooth program launch
Ø Assess and incorporate latest regulatory and compliance requirement in execution
Ø Proactively analyze competitors’ business and marketing activities to understand market trend
Ø Monitor campaign response and prepare the program result tracking
Ø Plan and manage marketing budget and provide regular updates
Ø Assist to conduct regular sales performance review
Incumbent Requirements:
Ø Degree holder or above in Business Administration, Marketing or related disciplines with minimum
5-8 years of experience in business banking, exposure to branch operation is preferable
Ø Knowledge in overall banking products, operation & process flow, marketing activities, segment management and management skill
Ø Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
Ø Strong leadership and people management skills
Ø Able to work under pressure and tight schedule
Ø Good command of both written and spoken English and Chinese. Putonghua is preferable. |