Media Relations and Event Manager - Pension Services (Individual Contributor)
Reported to: Public Relations Lead
Job Responsibilities
Media Relations
- Media Plan for eMPF Platform Promotion and Crisis Management
- Take an active role in proposing and executing media relations management plans
- Develop crisis communication plans to liaison with media and major stakeholders, and ensure that assets are well in place
- Media Events
- Organise media events, e.g., launch event, press conference, media briefing, service centre tour, etc., and identify suitable venues and arrange logistics of the events
- Coordinate with agencies and designers (in-house and external) on development and production of event rundown and materials, e.g., speeches, press invitation, press release, presentation PowerPoints, etc. and post-event evaluation
- Regular Media Tasks
- Handle media enquiries and story pitching plans
- Assist in monitoring MPF, eMPF and retirement planning news for strategy planning
- Social Media
- Conduct market research of social media platform guidebook and strategy, e.g., Facebook, IG and LinkedIn
- Propose and execute social media strategy
Stakeholder Engagement
- Engagement activity
- Execute engagement plan with designated associations for promoting eMPF Platform
- Prepare incentive’s redemption flow and logistic
- Prepare post-engagement reports
- Speaker and MC
- Perform as MC or presenter in media and engagement activities
- Prepare presentation materials for engagement sessions
- Administration and budget management, and any ad-hoc works as assigned
Requirements
- Degree holder preferably in Communications, Journalism or related discipline
- Over 8 - 10 years of experience in media relations experience in local news/ financial news media and MPF providers are an advantage. Candidate with media agency background with clear KPI definition and crisis management experiences are welcomed
- Proactive, detail-oriented, and patient with pleasant personality and good interpersonal skills
- Highly self-motivate, able to work independently and well organised
- Social media knowledge is an advantage.
- Strong negotiation, presentation and writing skills
- Proficiency in written and spoken English and Chinese
- Proficiency in Excel, PowerPoint and presentation tools
- Candidate may need to work on weekend for special event