Manager, Product Marketing

Location: Kowloon
Job Type: Permanent
Industry: Sales & Marketing
Reference: 34784_1719213158
Job Published: June 24, 2024

Our client is an international, forward-thinking company working hard to develop the next-gen, privacy-safe, audience-targeting solution. They tackle the challenges of a rapidly shifting digital landscape dominated by the big players head-on with innovative partnerships.

What is offered

· Hybrid work arrangements with flexible working hour

· Birthday Leave

· International working environment

· Comprehensive group medical and dental benefits

· Discretionary bonus

· Wellbeing Allowance: health & wellness classes, gym subscription, workshops, work equipment, etc.

· Free Drinks & Snacks, and social events

Job Description

· Craft compelling product narratives and value propositions that resonate with the target audience

· Collaborate closely with the Product team to maintain an up-to-date product portfolio

· Create engaging and informative product collaterals to support business team's effort

· Drive product awareness and demand through targeted marketing campaigns and strategic partnerships

· Develop strong cross-functional relationships to effectively bring new products and campaigns to market

· Analyze partner's feedback and generate actionable insights to initiative product marketing initiatives and optimize campaign performance

· Stay abreast of advertising technology industry trends and platform developments to ensure product marketing strategy's effectiveness

What you'll need to be successful in this role

· A bachelor's degree in business, marketing, or a related field

· 3-5 years of product marketing experience, preferably in the advertising/technology sector

· Proven track record of creating engaging product collateral, such as case studies, pitch decks, and brochures

· Expertise in developing targeted marketing campaigns to drive product awareness and demand

· Ideally comes in with ability to analyze data, generate actionable insights, and optimize campaign performance

· Cross-functional collaboration skills and a knack for building relationships across the organization

· Keen interest in the evolving programmatic advertising landscape and a passion for staying ahead of industry trends