Program Manager (Gov Department) in Media/PR/Branding and Event Management

Program Manager Services for Government Department in

Media/PR/Branding and Event Management

(9-month contract)

 

A Government department of the HKSAR is seeking a Program Manager for its office (9 month contract) in relation to Media/PR/Branding/Event Management

 

Responsibilities

 

1. Overseeing relationships with advertising agencies, media firms, and creative vendors to produce marketing materials and business events, ensuring alignment with the Department’s goals and quality standards;

 

1. Managing the creation of traditional media articles, long/short videos, social media posts, and exhibition materials to promote the Department’s role in Hong Kong’s technology and innovation ecosystem;
2. Developing and executing marketing campaigns targeting mainland and international strategic enterprises, emphasizing Hong Kong’s hub status, investment opportunities and advantages for tech business;

 

1. Leveraging expertise in new media platforms (e.g., LinkedIn, WeChat, Xiaohongshu) to drive engagement, ensuring rapid content release (within 12 hours post-event) and diverse formats (articles, videos, case studies);

 

1. Tracking campaign performance and vendor deliverables, reporting to senior management; and

 

1. To perform any other duties as required and as assigned by the Department’s directorate officers, and conducting visits as needed.

 

Requirements

 

1. minimum ten years of full-time work experience related to marketing, public relations and event management, technology industry knowledge, project management, business administration, public affairs, account management and/or marketing. At least five of those years should be in a leadership role;

 

1. proven track record in overseeing agency vendors to produce high-quality content and organise professional-grade events;

 

1. solid experience in branding, content development, social media strategy, digital marketing, and the design and execution of engagement programs that deliver measurable outcomes;

 

1. well-established networks across universities, R&D institutions, venture capital and private equity firms, family offices, professional services firms, industry and trade associations, and corporate entities, etc. is preferred;

 

1. Bachelor’s degree or equivalent in business administration, economics, finance, international marketing or a related discipline. Advanced degree(s) and/or professional qualification(s) are highly desirable;

 

1. strong business sense and solid commercial knowledge, and strong management capabilities, good communication and storytelling skills;

 

 

1. an international perspective with a solid understanding of the Chinese Mainland and Hong Kong business environment, Hong Kong’s unique role and contributions to the national policies;

 

1. fluency in spoken English, Cantonese and Putonghua, along with strong writing proficiency in both English and Chinese;

 

1. excellent interpersonal and communication skills;

 

1. able to work under pressure and have a strong sense of responsibility as well as ability to work independently;

 

1. should be honest, responsible and have no previous criminal record; and

 

1. Candidates must be permanent residents of the Hong Kong Special Administrative Region at the time of appointment.