- Senior Leadership
- D2C and B2B2C models
- Leading MNC
A global information and insights company is looking for a Director, Consumer interactive to be the leader who oversees business performance, including profitability, operational effectiveness, sales, consumer experience, and new business acquisition.
Job Duties:
Strategic Leadership & P&L Ownership
- Develop strategy for Consumer Interactive, aligned and executed with global priorities.
- P&L responsibility for Hong Kong's consumer business-covering revenue, subscriber growth, contribution margin, and channel performance.
- Develop forecasts, drive growth through new product development, strategic partnerships, and market expansion.
Product Innovation & Platform Strategy - Develop consumer-facing products (e.g., credit monitoring, identity protection, financial wellness).
- Define and evolve propositions to maximize relevance across credit, identity, alerts, and financial wellness.
- Influence product and technology roadmaps to drive scale, differentiation, and compliance.
Direct to Consumer Growth & Experience - Lead digital acquisition, lifecycle management, and monetization across web and mobile.
- Promote a customer-centric approach across all digital touchpoints.
- Shape marketing strategy and optimize funnel metrics (CAC, LTV, churn, activation, ARPU).
- Use experimentation and data-driven insights to refine digital journeys.
Business to Business to Consumer & Strategic Partnerships - Consolidate commercial execution across partner-led channels (banks, fintechs, telcos, digital platforms).
- Develop and drive long-term strategic partnership for co-branded consumer journeys.
Cross-Functional & Regulatory Execution - Align various teams (Product, Marketing, GTM, Analytics, Compliance, and CX teams) toward shared goals.
- Ensure compliance with local regulatory frameworks.
- Represent APAC's consumer business in global planning, leadership councils, and performance reviews.
Team Leadership - Build and lead a high-performing team, fostering a culture of innovation, accountability, and continuous improvement.
Requirements:
- Bachelor's degree required; MBA or advanced degree preferred.
- Over 10 years in consumer digital products, fintech, or related industries; of which 5 years in senior leadership.
- Proven success in scaling consumer businesses and launching digital products.
- Experience in both D2C and B2B2C models, with direct revenue and partner sales ownership.
- Good understanding of APAC's consumer landscape, digital funnels, partner ecosystems, and regulatory frameworks.
- Knowledge of data privacy, credit reporting regulations, and financial services.
- Strong leadership presence and senior stakeholders' management.
- Experience engaging with regulatory bodies.
- Fluent in digital consumer metrics (CAC, LTV, churn, funnel performance).
