Head of Digital
Our client is a leading e insurer in Hong Kong. They are recruiting for a Head of Digital who is the key front-office owner of the business for our client, the first digital life insurer in Hong Kong, reporting to the CEO and acting as a member of the EXCO.
It has the primary mandate to drive all digital product and sales strategies to fulfill their mission as a digital pioneer with a full fintech outlook and substance. He/she has to ensure that the function operates within the regulatory and risk framework. He/she must also implement the appropriate talent, structure, culture, and oversight capabilities to achieve the function's full KPI.
The responsibilities of this role are:
Decide on the right digital channel and product mix and allocate marketing/acquisition dollars to support the overall business emphasis.
Strengthen the existing digital marketing capabilities (social media, content, data, promotion, campaign, SEO, CRM, etc) and develop the right algorithm to maximize our customer reach.
Develop digital affinity partnerships and an ecosystem that can help expand our overall distribution capabilities.
Accountable for the overall digital P&L and build the right metrics to track the progress.
Lead the digital function to evolve as a real sales engine that drives innovation and solutions to support the business agenda that can meet the shareholders' and customers' expectations.
Collaborate with other business functions to ensure strong connections to work as a bigger team in the same direction.
Build team capability with the right talents and the right mindset to support a strong delivery pipeline that is effective and efficient.
Develop a best-of-class vendor model to support the business with agility and cost advantage.
Ensure the deliverables are well managed with clear business cases, market understanding, and a fit-for-purpose risk framework.
Manage human and financial resources with solid governance and long-term vision.
The right candidate would usually have:
More than 10 years of digital sales-related experience.
At least 5 years experience in directing successful digital initiatives, preferably in a fintech/insurtech environment.
Deep knowledge of the HK financial market (preferably insurance) and methodology to understand online customer buying behaviors. GBA exposure is an extra asset.
Exceptional understanding of the digital market and the ecosystem.
High readiness to thrive in an environment that combines opportunities and challenges (regulatory, compliance, scale, market ambiguities, etc).
Solid experience and depth working with the CEO, the Board, and others in the leadership team.
Strong capability in articulating strategies, putting them into clear execution, and connecting all the organization's dots to make things happen.
Track record in developing effective talent, structure, and culture to win.
A purposeful mindset and orientation to achieve and to win, and an appreciation of the costs to put in.
Good organization, oriented planning, dynamic thinking, openness to ideas, innovation spirit, customer sensitivity, and solid commerciality.
Very fluent in English and Chinese.
